Is this product Greenwashed?
Imagine a hot product with a compelling description.
Marketers wrote that with one purpose, and they have done a great job of talking about how sustainable their product is.
But you haven't the slightest idea what real impact that product has.
They don't want you to see their data.
a marketer's opinion
What is a Carbon Label?
I worship at the altar of consumer choice.
Informed consumer choice.
For instance, I enjoy having the option to flip a grocery item to see the ingredients - we can all agree that creates accountability.
And when it comes to Carbon Labels, one foremost Capitalist publications (Forbes) offers an excellent explanation.
Link to FOrbes Article
"Why should I care?"
You probably cared about the walls of your office after the effects of Asbestos were discovered.
You probably cared about nuclear weapons when common people realized a single misinterpreted radar read could end with the world's destruction.
So I'm hoping you care about an event that leans towards the latter, and could be prevented.
1 BILLION at risk children