Is this product Greenwashed?
Imagine a hot product with a compelling description.a marketer's opinion
Marketers wrote that with one purpose, and they have done a great job of talking about how sustainable their product is.
But you haven't the slightest idea what real impact that product has.
They don't want you to see their data.
What is a Carbon Label?
I worship at the altar of consumer choice.Link to FOrbes Article
Informed consumer choice.
For instance, I enjoy having the option to flip a grocery item to see the ingredients - we can all agree that creates accountability.
And when it comes to Carbon Labels, one foremost Capitalist publications (Forbes) offers an excellent explanation.
"Why should I care?"
You probably cared about the walls of your office after the effects of Asbestos were discovered. 1 BILLION at risk children
You probably cared about nuclear weapons when common people realized a single misinterpreted radar read could end with the world's destruction.
So I'm hoping you care about an event that leans towards the latter, and could be prevented.